Focus on growth
Trusted partner in health & beauty
We are a reliable, entrepreneurial partner for brands and retailers in health & beauty. With speed, short lines of communication, and a broad, high-quality range of services, we take the burden off your shoulders. We understand what retailers need and how they work. With the agility and personal approach of a small company and the clout of a large organisation, together we create value for consumers and build sustainable partnerships.
Top brands
Within our portfolio, we work with strong, recognisable consumer brands that occupy an important position in the health & beauty categories. These brands are familiar to consumers and stand for quality.
OTC Health & Beauty acts as the connecting link between brand owners and retailers. Thanks to our many years of experience and strong retail relationships, we know exactly what is needed for top brands to perform optimally. We ensure that products are findable, visible and on the shelf at the right time.
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We take all worries off brand owners' hands: from supply chain and logistics to all commercial activities, such as marketing, promotions, category management and commercial alignment. Thanks to our extensive market knowledge and short lines of communication, we can respond quickly to opportunities. In this way, we achieve growth for both brand owners and retailers and ensure that consumers always have an attractive and relevant assortment and know how to find your brand effortlessly.
Licences
We have extensive experience in developing products under various licences. This means we link existing products or new concepts to strong brands or well-known characters, giving them instant recognition and value in the market. Our knowledge of both licensing markets and retail processes ensures that licensed products are launched successfully and perform commercially. In this way, we strengthen brands, increase shelf visibility and create additional growth opportunities for both retailer and consumer.
Private label
We develop private-label products with a strong focus on innovation, creating innovative and distinctive solutions that add value within the health and beauty categories. By continuously looking at trends, consumer behaviour and market developments, we develop concepts that strengthen the shelf. Our approach is focused on progress, driving growth for retailer and consumer.
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With our market knowledge, speed and flexibility, we offer complete private-label solutions: from initial idea and formulation to production, packaging and distribution. We work closely with retailers to develop products that fit their positioning and respond to new needs in the market.